4. 9. 2026
Press & Stories
The Tide Is Turning. The Era of Big Green Gestures Is Over
Fast fashion has taught consumers that clothes can be almost disposable. But the economics behind this model are starting to change. Regulation, rising financing costs and increasingly conscious consumers are putting pressure on an industry built on ever faster and cheaper consumption. According to Ludmila Hruban, companies can no longer afford to simply talk about sustainability. They need to make it part of how they do business.
